From a place without equal.

Safeguarded by a rugged and untouched coastline, King Island is unlike any other place on earth.

King Island Beef is sourced exclusively from grass fed cattle raised without the use of hormones, antibiotics or GMO’s and is underpinned by the pioneering JBS Farm Assurance Program to guarantee a tender, juicy and flavoursome eating experience… every time.

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The people behind the beef

The farmer is critical to the success of King Island Beef. Great beef starts with the finest farmers and genetics. King Island Beef is proudly sourced from the very best livestock producers on King Island that have a proven track record in delivering the best cattle to meet the high demands of King Island Beef.

King Island is famed for its fresh air, fine produce and growing tourism industry. King Island Beef is part of this story…

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