We embrace being different.
And we’re unwavering in our dedication to maintaining the King Island Beef characteristics that differentiate us from the status quo.
Ensuring our cattle are grass-fed is not enough. King Island Beef is proudly sourced from cattle raised free range for life exclusively on King Island. A place where the pastures are so pristine, it’s earned the reputation for being one of the last truly untouched locations.
This means that the health benefits consumers receive from eating grass-fed beef are maximised, benefits like being lower in cholesterol and an excellent source of protein and vitamin B12.
At King Island Beef, we only partner with King Island farmers who meet the demands of the JBS Farm Assurance Program, the most stringent in the industry.
Farmers who have accepted our invitation to ‘come on a journey with us’ to create a collaborative rather than just a purely transactional relationship – where the outcome is that they get better results and we all get better beef.