Meet John Cleeland the farmer behind your purchase. 

Located in the South East of King Island on family property ‘Arndell’, John Cleeland raises Angus cattle and has a passion for a strong brand to represent King Island to showcase the sustainable practices the island adopts.

“It is really important that we have a strong brand for our grass-fed product that we grow here under really strict animal welfare standards. We always provide a quality product, clean genetics with animal health is our number one priority.” John Cleeland

The livestock producers are a critical partner in the King Island Beef brand. In line with the laws of Tasmania, the use of added hormones (also known as HGPs) and genetically modified organisms (GMOs) is strictly prohibited on King Island, so consumers around the world should feel confident when they enjoy King Island Beef it is as nature intended – all natural.

But the farmers for King Island Beef go one further – they are JBS Australia Farm Assured, which means they have successfully passed a 3rd party audit to further ensure a consistent quality of product and the highest standards of animal welfare are maintained.