Meet Chloe Watson the farmer behind your purchase.

Sole operator and manager of King Island property in central King Island Chloe raises British bred cattle.

Passionate about adopting practices that will preserve the island and be in the best interest of the island and all of its inhabitants Chloe has adopted the practice of shelter belts and rotationally grazing.

Shelter belts are sectioned off parts of the paddock traditionally running along the fence lines that create shade for cattle and wildlife corridors for the native animals.

“For me, farming is about maintaining a tradition. I took over my grandfather’s property and I try to honour his memory while also making my own contribution.” Chloe Watson

“My goal is to provide high quality beef for consumers through running a fattener operation – shelter belts are fenced off, cattle graze on a rotational basis and we focus on buying better producing steers.” Chloe Watson

The livestock producers are a critical partner in the King Island Beef brand. In line with the laws of Tasmania, the use of added hormones (also known as HGPs) and genetically modified organisms (GMOs) is strictly prohibited on King Island, so consumers around the world should feel confident when they enjoy King Island Beef it is as nature intended – all natural.

But the farmers for King Island Beef go one further – they are JBS Australia Farm Assured, which means they have successfully passed a 3rd party audit to further ensure a consistent quality of product and the highest standards of animal welfare are maintained.