Meet Duncan Clemons the farmer behind your purchase.

Fourth generation farmer Duncan Clemons runs family property “Manuka” in central King Island.

Raising Angus cattle Duncan is passionate about adopting technology and practices that preserve the island and be in the best interest of the island and all of its inhabitants.

Duncan has been an early adopter of AI technology, advancing sustainability practices on farm.

“At our Manuka property, we use AI entirely – we only keep heifers. We’re also about sustainability – fencing of trees for shelters is an integral part of protecting our stock.” Duncan Clemons

“Cattle farming is in my blood – I’m a 4th generation farmer and I love what I do. On top of that, King Island is one of the best places in Australia to raise cattle.” Duncan Clemons

The livestock producers are a critical partner in the King Island Beef brand. In line with the laws of Tasmania, the use of added hormones (also known as HGPs) and genetically modified organisms (GMOs) is strictly prohibited on King Island, so consumers around the world should feel confident when they enjoy King Island Beef it is as nature intended – all natural.

But the farmers for King Island Beef go one further – they are JBS Australia Farm Assured, which means they have successfully passed a 3rd party audit to further ensure a consistent quality of product and the highest standards of animal welfare are maintained.