Meet Fred and Shona Perry the farmers behind your purchase.

For Fred and Shona Perry, to be successful in farming you have to be very family conscious. Everyone has to be happy in the family. There’s no way you can make a farming business successful if the family isn’t happy.

You also have to be dedicated and prepared to lock into the long term. There aren’t any short, quick fixes. You’ve got to be able to adjust to the climate. Go with nature, go with the seasons and don’t try to fight them. Work with the environment, not against it.

With that in mind, they’ve created a bird haven – which consists of 24 species of birds living on the farm year-round and up to 40 species using the farm throughout the year. They use that as a monitoring point on their property. Fencing the waterways and being conservation minded has made a huge difference to their farming.

The other thing that’s made a huge difference is keeping up with modern ideas and technology, and not burying their heads in the sand. Fred is very dedicated to his profession of farming and feels you can never stop learning – and JBS has been very helpful in that area…

Fred ‘I find the JBS Farm Assurance Program one of the most important farming programs that I’ve been into since I started farming 50 years ago. People have become more food conscious and if we didn’t have this quality assurance program, we’ve got nothing to back ourselves up. One of the biggest downfalls of the red meat industry before this program was that you couldn’t guarantee the quality of supply.’

In Fred’s mind, JBS has been a major contributing factor to his success. That’s why he is happy to support his local brand – King Island Beef.

The livestock producers are a critical partner in the King Island Beef brand. In line with the laws of Tasmania, the use of added hormones (also known as HGPs) and genetically modified organisms (GMOs) is strictly prohibited on King Island, so consumers around the world should feel confident when they enjoy King Island Beef it is as nature intended – all natural.

But the farmers for King Island Beef go one further – they are JBS Australia Farm Assured, which means they have successfully passed a 3rd party audit to further ensure a consistent quality of product and the highest standards of animal welfare are maintained.

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