Meet Jan van Ruiswyk the farmer behind your purchase. 

Located in central King Island Jan Van Ruiswyk has been farming the land for over forty years. Passionate about sustainability and always adopting new practices Jan was an early adopter and believer in shelter belts.  Another initiative the farm took on was fencing creeks off as platypus live in the water ways and generating their own power.

“I would like to install a battery but stay on the grid, technology is there now that it can help me be as sustainable as possible.”  Jan Van Ruiswyk

“I came here in 1970 with my parents when my dad bought a dairy farm. I stuck around because I liked farming and wanted to buy a property where we live – and it’s just grown from there.

I was given a chance by some neighbours and they approached me to see if I was interested in buying their property. I totally respect them for giving me and my family a chance. The community here is full of salt of the earth people – that’s why I love the island.” Jan Van Ruiswyk

The livestock producers are a critical partner in the King Island Beef brand. In line with the laws of Tasmania, the use of added hormones (also known as HGPs) and genetically modified organisms (GMOs) is strictly prohibited on King Island, so consumers around the world should feel confident when they enjoy King Island Beef it is as nature intended – all natural.

But the farmers for King Island Beef go one further – they are JBS Australia Farm Assured, which means they have successfully passed a 3rd party audit to further ensure a consistent quality of product and the highest standards of animal welfare are maintained.