Meet Kevin Crouch the farmers behind your purchase. 

Located in the South East of King Island on 2nd generation family property ‘Bald Head’, Kevin Crouch runs a Hereford property and is passionate about improving genetics and using sustainable practices to improve on farm efficiencies.

Kevin speaks of the community, climate and weather that makes King Island the best place for farming. On Farm Kevin focuses on improving genetics and pasture. In recent years introducing new grasses to improve pasture renovation.

“I can summarise life on King Island in two words: Community and Security. Community – On King Island, we all feel part of something important. Security – As a cattle farmer, the climate and weather we have here gives me peace of mind” Kevin Crouch

The livestock producers are a critical partner in the King Island Beef brand. In line with the laws of Tasmania, the use of added hormones (also known as HGPs) and genetically modified organisms (GMOs) is strictly prohibited on King Island, so consumers around the world should feel confident when they enjoy King Island Beef it is as nature intended – all natural.

But the farmers for King Island Beef go one further – they are JBS Australia Farm Assured, which means they have successfully passed a 3rd party audit to further ensure a consistent quality of product and the highest standards of animal welfare are maintained.