Meet Max Summers and Donna Whitehouse Summers the farmers behind your purchase.
Located in Northern King Island Max and Donna run family property ‘Overdene’. Raising Angus/Hereford cross cattle the pair are passionate about sustainability and implementing new on farm practices.
On farm practices that have been adopted include maintaining drains throughout the property, planting shelter belts which are tree lanes along fence lines that help in establishing and preserving native bird populations.
Max and Donna are active participants in the sustainable community, and hope to provide and inspire younger generations to continue to improve on farm practices.
“We’re passionate about producing a quality product for the public to enjoy. We also enjoy being active participants in a sustainable community and hope to inspire the younger generation to continue our legacy and to rectify damage caused by previous generations.” Max Summers and Donna Whitehouse Summers
The livestock producers are a critical partner in the King Island Beef brand. In line with the laws of Tasmania, the use of added hormones (also known as HGPs) and genetically modified organisms (GMOs) is strictly prohibited on King Island, so consumers around the world should feel confident when they enjoy King Island Beef it is as nature intended – all natural.
But the farmers for King Island Beef go one further – they are JBS Australia Farm Assured, which means they have successfully passed a 3rd party audit to further ensure a consistent quality of product and the highest standards of animal welfare are maintained.