Meet The Poulsens the farmers behind your purchase. 

The Poulsens – husband and wife team Mark and Anita, and Mark’s brother Greg – had cattle farms near St George, Queensland but they made the life-changing decision to move interstate. All of the family members are happy with that decision and are loving life on King Island.

Anita ‘We moved four states to be here. It was a big thing to do and a huge leap of faith. But it was well worth it. Sometimes, I like to take a moment to sit up on top of a coastal hill and just look around at the storybook scenery.’

Greg ‘One of the reasons for the move was that we were interested in producing grass-fed cattle. Being able to see our cattle roaming free, grazing as they please, brings a smile to my face.’

Mark ‘Because King Island is such a close-knit community, we see our JBS representatives quite often – which helps us to develop a great relationship and improve the quality of our beef.’

The family thinks it was well worth moving because they can see the benefits of selling under the King Island brand. They welcome getting the recognition for their efforts that they deserve. They also can see and appreciate that King Island Beef does a lot of the hard work for their farmers – like high quality marketing and feedback – that makes a real difference.

And the Poulsens get to continue doing what they love.