Meet Robert Williams the farmer behind your purchase. 

Located in central King Island, Robert William is sole operator and manager of properties ‘Yambacoona Estate’ and ‘Cracks’. Raising Angus and Hereford cattle across the two farms.

“Running two farms is a challenge, but I wouldn’t have it any other way. I’m a King Islander through and through – I was born and bred here. I’m passionate about living on the island and supporting my family and the community.” Robert Williams

The livestock producers are a critical partner in the King Island Beef brand. In line with the laws of Tasmania, the use of added hormones (also known as HGPs) and genetically modified organisms (GMOs) is strictly prohibited on King Island, so consumers around the world should feel confident when they enjoy King Island Beef it is as nature intended – all natural.

But the farmers for King Island Beef go one further – they are JBS Australia Farm Assured, which means they have successfully passed a 3rd party audit to further ensure a consistent quality of product and the highest standards of animal welfare are maintained.